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8310 O Street
Lincoln , NE 68510




Modern Portfolio Theory

Allocation and Diversification

Instead of emphasizing selection of any one particular stock, bond , ETF or Mutual Fund, our use of modern portfolio theory focuses on optimizing expected returns based on a given level of market exposure through allocation, diversification and risk aversion. We strategically allocate a diversified mix of quality investments among multiple asset classes selected to participate in growth trends, protect against downside and limit expenses. The ultimate goal is to achieve optimum results in the most cost effective manner through all economic conditions.

*Diversification is not an assurance against market losses.

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